Rancocas Valley Alumnae Sponsors pop Up and Shop

Submitted by Nicole E. Doss

On March 26, Rancocas Valley Alumnae Chapter (RVAC) of Delta Sigma Theta Sorority, Incorproated participated in the Regional Day of Service. The goal was to create an engaging way to excite community members to support black women-owned businesses in Burlington County.

The RVAC’s RDOS committee created a Google site to encourage registered shoppers to POP UP AND SHOP! An experiential shopping event where shoppers have the opportunity to shop in person with shopping ambassadors from RVAC to meet and greet customers, shop online in the chapter’s virtual mall, or use its digital directory to access vendors beyond the Regional Day of Service.

Each registered shopper received a QR code to access 10% off their purchase. The use of the QR code provided shoppers a small incentive to support participating vendors and allowed the RVAC RDOS committee to pull sales reports for data collection easily.

As a result, thechapter had 147 registered shoppers and nine vendors who participated, and we were able to generate $3,467.32 in sales.

The Rancocas Valley Alumnae Chapter of Delta Sigma Theta Sorority, Incorporated is pleased to have pulled the community together to support local, black women business owners. The chapter looks forward to continuing innovative ways to support and partner with local black women-owned businesses as a part of our economic development program.

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